What I've found helpful.1. Have an idea of your audience. Since the person who invited me to speak is an aspiring writer, it was quite possible that there would be both readers and writers in the group, even though it was a book club. If you think you'll have a mixed group, try to have some brief words to cover both contingencies. I have two basic "programs" – one geared to readers, and one geared to aspiring writers. Neither is particularly in depth, but they each provide talking points. Readers made up the majority of my audience, but I talked about my 'beginning writer' handout as well, explaining that as readers, they might not be aware of what's 'behind the scenes' on the page, but they might like to watch for some of these points as they read.
2. Get there early so you know what kind of space they've allotted for you. Depending on the size of the group, you may be seated at the front of rows of chairs, or they may have a podium set up. Or a microphone. If that's the case, you'll have to remember to speak into it so your voice doesn't fade in and out. Also, greet people as they arrive. Don't hide until you're introduced. The idea is to be a "real" person, not someone who's too important to mingle.
3. Have handouts. I had bookmarks, business cards, a sheet of paper with a brief bio and covers of all my books, and CHOCOLATE.
