I love to read. To me, there’s nothing better than reading a book. From snuggling on the couch during a snowstorm to sunbathing at the pool, you’ll always find me with my Kindle.
Maybe that’s why I got a crazy notion to write a book. Only, like my book’s protagonist, Sara, I’m stumbling in the dark looking for the light switch. I’ve written my story and gotten it published. Now what?
Before I entered this industry, it never occurred to me that authors had to do anything other than write a book. I assumed the publisher took care of the advertising. Wrong! In addition to the writing and editing, an author is responsible for the marketing and publicity of the book. I’m an attorney by day. I’ve never had to ponder the ins and outs of the advertising industry. Where to begin?